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Simple Kind to Skin Moisturising Facial Wash Review: The Ultimate Budget Staple for British Skin?
In the ever-evolving world of skincare, where “glass skin” routines and 10-step Korean regimens dominate social media, there is something profoundly reassuring about a product that has sat on the shelves of Boots and Superdrug for decades. The Simple Kind to Skin Moisturising Facial Wash (150ml) is a quintessential British bathroom staple. But in a market now flooded with high-tech dermatological brands like CeraVe and La Roche-Posay, does this affordable classic still hold its own?
As a specialist in UK consumer goods, I’ve put this formula through its paces to see if it truly delivers on its promise of “kindness” to the skin without sacrificing performance.
The Formula: More Than Just ‘Soap-Free’
On the surface, the Simple Moisturising Facial Wash looks basic, but the formulation strategy is surprisingly sophisticated for its price point. Unlike many budget cleansers that rely on harsh Sodium Lauryl Sulfate (SLS) to create foam, Simple uses milder surfactants. This ensures that the skin’s lipid barrier—the vital “shield” that keeps moisture in and irritants out—remains intact.
The “Moisturising” element of the name comes from a blend of Pro-Vitamin B5, Vitamin E, and Bisabolol. Pro-Vitamin B5 (Panthenol) is a humectant that actively attracts moisture into the skin, while Bisabolol (derived from Chamomile) acts as an anti-inflammatory agent. For those living in hard water areas like London or the South East, this soap-free formula is particularly effective at preventing that “tight” feeling often caused by mineral deposits reacting with traditional soap.
Performance: Real-World Testing
The texture is a pearlescent, creamy gel that lathers into a soft, low-density foam. During my testing, I found it exceptionally effective as a second cleanse. While it struggles to fully break down heavy, waterproof SPF or long-wear foundation in a single wash, it excels at removing daily grime and sweat without causing redness.
What sets this apart from the “Refreshing” (green) version of the Simple range is the finish. While the Refreshing gel leaves a squeaky-clean feel, the Moisturising variant leaves the skin feeling supple and “plumped.” If you have dry or combination skin, this subtle difference is a game-changer during the harsh UK winter months.
Simple vs. The Competition: How Does It Rank?
To truly understand its value, we have to look at its closest rivals in the UK market:
- Vs. CeraVe Hydrating Cleanser: CeraVe contains ceramides and hyaluronic acid, making it technically superior for barrier repair. However, CeraVe is roughly 3x the price. Simple offers about 80% of the benefits for a fraction of the cost.
- Vs. Cetaphil Gentle Skin Cleanser: Cetaphil has a “non-foaming” lotion texture that some find unsatisfying. Simple provides that traditional “wash” feeling while remaining almost as gentle.
- Vs. Superdrug/Boots Own Brands: While own-brand cleansers are cheaper, Simple’s commitment to being 100% perfume and colour-free makes it more reliable for those with genuine contact dermatitis or fragrance sensitivities.
Pros and Cons
The Pros
- Unbeatable Value: Frequently on offer for under £2.50 in UK supermarkets.
- Fragrance-Free: No “masking scents” or essential oils, making it ideal for reactive skin.
- Non-Comedogenic: It won’t clog pores, making it safe for acne-prone individuals who also suffer from dryness.
- Eco-Conscious: Simple has made strides in the UK market with 100% recyclable plastic packaging.
The Cons
- Weak on Heavy Makeup: You will definitely need a micellar water or oil cleanser first if you wear full-coverage makeup.
- Basic Ingredients: It lacks “active” ingredients like Salicylic Acid or Vitamin C for those looking to treat specific skin concerns beyond hydration.
Who Is This For?
The Simple Kind to Skin Moisturising Facial Wash is the “White T-Shirt” of skincare. It is best for:
- Sensitive Skin Sufferers: If your skin reacts to everything, this is your safe haven.
- Teenagers: A perfect, non-stripping starter
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